A strategic digital foundation designed to support client acquisition, operational efficiency, and long-term growth for Genesis Law.
Genesis Law is investing in a modern digital foundation designed to support the firm's continued growth, client acquisition, and operational efficiency. This engagement includes the development of a custom-designed website, implementation of the Genesis Command CRM, and deployment of AZL Flow automation tools to streamline client intake, communication, scheduling, and follow-up.
Together, these systems will create a professional online presence, improve the client experience, and provide the infrastructure needed to support future marketing, automation, and business development initiatives. The objective is to position Genesis Law for long-term growth while allowing the firm to operate more efficiently and focus on delivering exceptional legal representation.
Design and develop a modern digital headquarters that serves as the foundation of Genesis Law's online presence. The website will establish credibility, strengthen trust with prospective clients, and provide the framework for long-term growth through modern SEO, AI search optimization, and conversion-focused design.
Develop a dedicated Foreclosure Defense practice area within the Genesis Law website to establish authority in a growing market while creating the foundation for a future standalone website, should the firm choose to expand.
Implement Genesis Command as Genesis Law's centralized lead management and client communication platform while allowing MyCase to remain the firm's legal case management system. This creates a streamlined workflow between marketing, client intake, and active case management.
Ongoing hosting, software licensing, maintenance, platform updates, workflow monitoring, and technical support for the Genesis Command CRM ecosystem.
Develop a professional AI-powered version of Attorney Chris McShane capable of producing educational legal content without requiring ongoing recording sessions. This creates a scalable content asset that can be leveraged across YouTube, social media, the Genesis Law website, blogs, and future marketing campaigns.
Once the digital foundation is complete, AZL Marketing becomes Genesis Law's strategic digital growth partner, helping the firm build authority, increase visibility, and consistently attract qualified clients through educational content, search optimization, and ongoing digital strategy.
| Investment Item & Scope Summary | Price |
|---|---|
|
Genesis Law Digital Headquarters
Custom website design, practice area architecture, SEO-ready framework, and consultation experience.
|
$3,500 |
|
Genesis Command CRM Setup
Complete AZL Flow Elite implementation including lead pipelines, automations, intake forms, AI chat, scheduling, and CRM integrations.
|
$2,000 |
| Phase 2 Scope & Deliverables | Price |
|---|---|
|
AI Attorney Content System (Phase 2 Onboarding Setup)
Professional AI attorney creation, voice cloning, branded templates, and content production framework. Billed as a one-time fee in Month 3.
|
$2,000 |
| Recurring Service Retainers | Monthly Rate |
|---|---|
|
Genesis Command Platform
CRM hosting, software licensing, platform updates, and technical support. Begins Month 2 (30 days post-signing).
|
$350/mo |
|
Strategic Growth Partnership
Ongoing digital marketing, video production, blog posts with embeds, monthly newsletters, video promotion, website edits, and growth consulting. Begins Month 3.
|
$1,250/mo |
As Genesis Law continues to grow, the digital foundation established through this engagement can easily support future initiatives. Additional marketing services can be layered onto the CRM and website infrastructure as needed:
Additional communication costs (Telephony/SMS/Email) are billed directly based on actual usage. Below are the wholesale rates applied.
| Communication Type | Rate | What You Get For $10 |
|---|---|---|
| Making Phone Calls | $0.0168 / minute | ~595 minutes |
| Receiving Calls | $0.0102 / minute | ~980 minutes |
| Text Messaging (SMS) | $0.01 / 160 characters | ~1000 messages |
| $0.0009 / email | ~11,110 emails | |
| AI Conversation | $0.024 / message | ~415 messages |
| AI Voice | $0.156 / minute | ~65 minutes |