A strategic digital foundation designed to support client acquisition, operational efficiency, and long-term growth for Genesis Law.
Dear Chris,
First, thank you for the opportunity to partner with you on the launch of Genesis Law. We're excited to help bring your vision to life and build a digital foundation that reflects the professionalism, experience, and long-term direction of the firm.
This engagement is designed to establish Genesis Law as a modern, multi-practice law firm through the development of a custom digital headquarters, implementation of the Genesis Command CRM, and deployment of AZL Flow automation tools to streamline client intake, communication, scheduling, and follow-up.
Our goal is to launch Genesis Law with the technology, marketing infrastructure, and automation systems needed to support future growth, strengthen your online presence, and create a seamless experience for prospective clients from their first interaction through consultation and beyond. As the firm continues to evolve, this foundation will support new practice areas, ongoing content creation, and future marketing initiatives while allowing you and your team to focus on delivering exceptional legal representation.
Thank you for taking the time to review our proposal. We hope to have the opportunity to partner with you in building a modern digital foundation that reflects the vision and future of Genesis Law.
Design and develop a modern digital headquarters that serves as the foundation of Genesis Law's online presence. The website will establish credibility, strengthen trust with prospective clients, and provide the framework for long-term growth through modern SEO, AI search optimization, and conversion-focused design.
As part of the Genesis Law launch, we'll introduce a dedicated Foreclosure Defense section within the primary website. Rather than launching a separate website immediately, this approach allows Genesis Law to begin building authority, search visibility, and educational content under the main brand while preserving the flexibility to expand into a standalone Foreclosure Defense website in the future.
Following the initial implementation, the Genesis Command Platform provides the ongoing technology, maintenance, and support behind Genesis Law's client intake and communication system. As your practice grows, we'll ensure the platform remains secure, up to date, and operating efficiently so your team can focus on serving clients instead of managing technology.
The Genesis Command Platform provides the ongoing infrastructure and support that keeps your client intake and communication system running smoothly. This monthly subscription includes software licensing, platform hosting, system maintenance, workflow monitoring, and technical support to ensure Genesis Law's digital tools continue operating reliably as your firm grows.
Develop a professional AI-powered content system that allows Attorney Chris McShane to consistently educate prospective clients, build credibility, and expand Genesis Law's online presence without the need for ongoing video recording sessions. This system creates a scalable library of educational content that can be shared across the firm's website, YouTube channel, social media platforms, blogs, and future marketing campaigns.
Once the digital foundation is complete, AZL Marketing becomes Genesis Law's strategic digital growth partner, helping the firm build authority, increase visibility, and consistently attract qualified clients through educational content, search optimization, and ongoing digital strategy.
Phase 1 establishes the digital infrastructure needed to successfully launch the Genesis Law brand, including the firm's website, client intake system, and communication platform.
| Investment Item & Scope Summary | Price |
|---|---|
|
Genesis Law Digital Headquarters
Custom website design, practice area architecture, consultation experience, and a scalable digital foundation for the Genesis Law brand.
|
$3,500 |
|
Genesis Command Client Intake & Communication System
Implementation of Genesis Law's client intake, consultation scheduling, communication, and automation platform to support prospective clients from first contact through consultation.
|
$2,000 |
| Investment Item & Scope Summary | Price |
|---|---|
|
AI Attorney Content System
Professional AI attorney development and content production system designed to create scalable educational videos and strengthen Genesis Law's digital authority across the firm's website, YouTube channel, social media platforms, and future marketing initiatives. Scheduled for implementation following the successful completion of Phase 1. One-time investment due at the start of Phase 2.
|
$2,000 |
| Recurring Service Retainers | Monthly Rate |
|---|---|
|
Genesis Command Platform
CRM hosting, software licensing, platform updates, and technical support. Begins Month 2 (30 days post-signing).
|
$350/mo |
|
Strategic Growth Partnership
Ongoing digital marketing, video production, blog posts with embeds, monthly newsletters, video promotion, website edits, and growth consulting. Begins Month 3.
|
$1,250/mo |
As Genesis Law continues to grow, the digital foundation established through this engagement can easily support future initiatives. Additional marketing services can be layered onto the CRM and website infrastructure as needed:
Additional communication costs (Telephony/SMS/Email) are billed directly based on actual usage. Below are the wholesale rates applied.
| Communication Type | Rate | What You Get For $10 |
|---|---|---|
| Making Phone Calls | $0.0168 / minute | ~595 minutes |
| Receiving Calls | $0.0102 / minute | ~980 minutes |
| Text Messaging (SMS) | $0.01 / 160 characters | ~1000 messages |
| $0.0009 / email | ~11,110 emails | |
| AI Conversation | $0.024 / message | ~415 messages |
| AI Voice | $0.156 / minute | ~65 minutes |